With roughly 800 likes in August 2010 when I took on the role managing and implementing Science Museum Oklahoma's Facebook page, it has seen tremendous growth. As of January 2013, SMO has a strong and active fan base of roughly 9,380 Likes.

 

Attracting and retaining more than 9,000 additional science-minded fans over a two year time span requires a delicate balance of being consistently present and sharing desired content.

 

Daily and consistent posts along with weekly “Calls to Action” were necessary in keeping SMO’s Facebook fan base engaged and proud. With these weekly “Calls to Action” the museum saw great numbers in sharing and commenting on their pages content.

 

This large fan base directly impacted special event attendance numbers. This was seen recently with a New Year’s Spaghetti Eddie Concert which was held December 28, 2012 at 10 a.m.

 

Averaging 300-400 new likes a month, Science Museum Oklahoma’s Facebook page has seen steady and positive growth during my time of management.